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Brilliance Honda in Crystal Lake earns Honda President’s Award

Published: Sunday, April 27, 2014 5:30 a.m. CDT

CRYSTAL LAKE – American Honda Motor Co. announces that Brilliance Honda was among the recipients of the Honda President’s Award for its performance in 2013. 

Achieving the President’s Award requires a yearlong commitment to attaining excellence in the areas of customer satisfaction, sales, training and facility image. More than 1,000 Honda dealerships participated in the 2013 program, with 173 earning dealership honors.

“At Honda, we have a passion for excellence that serves as the driving force behind everything we do for our valued customers,” said John Mendel, executive vice president of automobile sales for Honda.”

“This award is indicative of the entire staff at Brilliance Honda’s dedication to treating every customer right,” said Kevin Keefe, president of Brilliance Honda. “Whether buying or servicing a vehicle, we strive to make everyone’s experience here the best it can possibly be.”

Brilliance Honda is located on Terra Cotta Avenue in Crystal Lake.

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