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Where will calorie labels appear? Not only menus

Published: Sunday, April 27, 2014 5:30 a.m. CDT
Caption
(AP file photo)
This July 18, 2008, file photo shows the calorie count of each food item at a McDonald's drive-thru menu in New York.

WASHINGTON – Diners soon could see calorie counts on the menus of chain restaurants.

But will they be able to get that same clear information at grocery stores, convenience stores, movie theaters or airplanes?

The food industry is closely watching the Food and Drug Administration to see which establishments are included in the final menu labeling rules, which are expected this year.

The idea is that people might pass on that bacon double cheeseburger if they know that it has 1,000 calories. Or on the chili hot dog at the convenience store counter.

But nonrestaurant establishments have lobbied hard for exemption, and the rules have been delayed.

The FDA issued proposed rules in 2011 but has faced pressure to revise them to exclude retail outlets like grocery and convenience stores.

The FDA has sent the rules to the White House, meaning they could be released soon. The calorie labels may be required as soon as six months after the final rules are announced.

Five places you may – or may not – see calorie labels once the rules kick in:

RESTAURANTS

The restaurant industry pushed for menu labeling and helped it become law as part of health overhaul in 2010. Chain restaurants that operate all over the country wanted the federal standards because of an evolving patchwork of state and local laws that require calorie labeling and could have forced those outlets to follow different rules in different locations.

Not all restaurants are happy with menu labeling, though. Pizza restaurants, led by delivery giant Domino’s, say it doesn’t make sense to force their franchisees to order expensive new menu boards when few people walk into their brick-and-mortar outlets. They argue for putting the information online. Supporters of the rules say pizzas are no different from sandwiches or other foods that have a variety of toppings.

The rules only will apply to restaurants with 20 or more outlets, so independent eateries are exempt.

SUPERMARKETS, CONVENIENCE STORES

The supermarket and convenience store industries were perhaps the most unhappy with the rules that the FDA proposed in 2011. The agency proposed requiring those stores to label calories for prepared foods on menu boards and displays.

The restaurant industry has pushed for those outlets to be included, arguing that many of them are promoting their prepared food sales and directly competing with restaurants. Nutrition advocates also have called for those stores to be included, saying that a rotisserie chicken labeled with a calorie count at a restaurant should also be labeled at the grocery store takeout next door. Same with baked goods like muffins, pies or loaves of bread.

The supermarket industry estimates it could cost them a billion dollars to put the rules in place – costs that would be passed on to consumers. Along with convenience stores, the supermarkets say the ever-changing selection at salad bars, deli counters and other prepared food stations would make it difficult and costly to nail down accurate calorie counts and constantly update signs.

MOVIE THEATERS

Movie theater chains lobbied to be left out and appeared to win that fight when they were exempted in the 2011 proposed rules. But nutrition groups are lobbying to include them in the final rules, especially because movie treats can be so unhealthy.

Nutrition lobbyist Margo Wootan of the Center for Science in the Public Interest said many people don’t realize they are eating a day’s worth of calories when they stop by the movie concessions counter and grab a large popcorn and extra-large soda.

AIRPLANES, TRAINS

Passengers most likely will be able to purchase food calorie-blind in the air and on the rails. Along with movie theaters, airlines and trains were exempted from the proposed labeling rules in 2011. The FDA said that it would likely exempt food served in places where the “primary business activity is not the sale of food” and that don’t “present themselves publicly as a restaurant.” That also includes amusement parks, sports stadiums and hotels, unless restaurants set up in those places are part of a larger chain.

VENDING MACHINES

Vending machines will be required to have labels, but the industry – comprised mostly of smaller operators – is asking for flexibility in how they are required to post them.

Eric Dell of the National Automatic Merchandising Association said the group estimates the rules could cost operators up to $42,000 a year, which he calls a “huge burden” on those small businesses.

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