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Before recalls, safety was low in GM hierarchy

Published: Tuesday, June 3, 2014 4:36 p.m. CDT
(AP file photo)
Former U.S. Attorney Anton R. Valukas was hired to investigate why it took GM more than a decade to recall 2.6 million cars with an ignition switch defect that the company ties to 13 deaths.
(AP file photo)
General Motors' world headquarters in Detroit. GM's corporate structure – as well as what CEO Mary Barra has called a culture that valued cost-savings over safety – will likely be a prime target in a report expected this week from former U.S. Attorney Anton Valukas. He was hired to investigate why it took GM more than a decade to recall 2.6 million cars with an ignition switch defect that the company ties to 13 deaths.
(Steve Fecht)
FILE - In this March 18, 2014 photo provided by General Motors, General Motors Vice President Global Vehicle Safety Jeff Boyer poses for photos at the GM Global Headquarters in Detroit. Appointed in March, Boyer, a longtime GM engineer, has global responsibility for the safety development of GM vehicle systems, confirmation and validation of safety performance, as well as post-sale safety activities, including recalls. He says heís been provided access to CEO Mary Barra and one of her top lieutenants. (AP Photo/General Motors, Steve Fecht)
(Mark Lennihan)
FILE - In this April 15, 2014 file photo, Mary Barra, CEO of General Motors, right, and Mark Reuss, Executive Vice President of Global Product Development for GM and President of GM America, watch the introduction of new Chevrolet cars at the New York International Auto Show, in New York. GM's corporate structure _ as well as what Barra has called a culture that valued cost-savings over safety _ will likely be a prime target in a report expected this week from former U.S. Attorney Anton Valukas. (AP Photo/Mark Lennihan, File)

DETROIT – To understand how General Motors allowed a problem with a small part to balloon into a crisis, look at the organization chart.

As of early last year, the director of vehicle safety was four rungs down the ladder from the CEO, according to a copy of the chart obtained by The Associated Press. Finance, sales and public relations had a direct path to the top.

“What’s a higher priority than product safety?” asked Yale University management and law professor Jonathan Macey, author of a book on corporate governance. “The organization chart does obviously reflect a company’s priorities.”

That structure – as well as what new CEO Mary Barra has called a culture that valued cost savings over safety – is likely to be a prime target in a report expected this week from former U.S. Attorney Anton Valukas. He was hired by GM to investigate why the company took more than a decade to recall millions of cars with a defective ignition switch that has now been linked to at least 13 deaths.

Ford and Chrysler, GM’s main Detroit competitors, have safety directors higher on their charts than GM does.

Management experts interviewed by the AP say safety ranks higher at other companies as well, especially food, drug and chemical makers. At some, the safety chief has direct access to the CEO.

GM could have given higher priority to safety when it reorganized under bankruptcy protection in 2009, the experts say. Instead, the automaker focused solely on fixing its finances.

It’s unclear if the report will discuss the role of top managers in the crisis. Up to now, no evidence has emerged to suggest that top GM executives knew about the switch problem before late last year.

Internal investigations typically blame the bureaucracy, not the bureaucrats, said Erik Gordon, a business and law professor at the University of Michigan.

“Generally they come up with something that looks good enough to the outside world without damaging top management,” Gordon said.

Valukas is expected to recommend streamlining the bureaucracy so employees can more easily report problems to top officials. Barra has already taken steps in that direction. Among them:

• She moved the safety chief up one level and gave the job to Jeff Boyer, a longtime GM engineer. Boyer says he has been provided access to Barra and one of her top lieutenants.

• Instead of a series of committees, one five-person body makes recall decisions.

• Barra started a campaign to encourage workers to speak up when they see safety problems that aren’t being addressed.

The old structure showed workers that safety wasn’t of top importance to management, said Kathryn Harrigan, professor of business leadership at Columbia University.

Harrigan suggests that GM’s board form a safety committee to review issues, as is the practice at some food and chemical companies. She said that chemical maker DuPont, for example, is so well-regarded for its safety culture that other businesses turn to it for guidance.

At Chrysler, the safety chief reports to the head of engineering, who reports to the CEO. Ford’s safety director reports to a vice president who reports to Mark Fields, chief operating officer and soon-to-be CEO. Still, Ford was fined more than $17 million last year by safety regulators for not acting quickly enough to recall Escape SUVs with sticking accelerators.

At GM, safety was under Barra for nearly three years in her old job as head of product development, although the head of safety didn’t report directly to her. Barra has said she didn’t know details of the switch problem until Jan. 31 of this year. Harrigan said that’s possible because of the way GM was structured.

But Gordon, the University of Michigan professor, said that Barra shouldn’t feel vindicated if the report places the blame on the company’s structure.

“This bureaucratic bungling system that let this happen was under her,” he said.

GM documents released by Congress show that its engineering staff knew as early as 2001 of a problem with the ignition switch: It can be jostled out of the “run” position while a car is moving. The problem bounced around lower levels of the company, even after engineers and lawyers learned of fatal crashes involving cars with the switch. One set of solutions was rejected as too costly and time-consuming. Two company investigations last decade were closed without a recall.

According to the documents, the highest the problem reached in the company before last year was James Federico, executive director of vehicle performance, safety and test labs. Federico, who retired from GM and took a job with Harley Davidson in May, at one point in 2012 headed an investigation into the switches. He was two steps down from Barra on the organization chart, when she was head of product development.

Federico’s boss, John Calabrese, also retired from the company after the recalls were announced.

Federal safety regulators have also taken issue with GM’s structure. Earlier this month, David Friedman, acting chief of the National Highway Traffic Safety Administration, said an agency investigation found GM had “systemic problems” that kept the switch defect from being addressed.

“These were problems in the ability of the organization to react quickly to the information ... to share the information outside of stovepipes,” Friedman said. GM agreed to pay the agency’s maximum fine – $35 million – and submit to strict government oversight.

Congress and the Justice Department are still probing GM’s conduct, with criminal charges possible.

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