NEW YORK – If you're grabbing a sandwich at Dunkin' Donuts, the chain wants you to consider it a snack, not a full lunch.
The chain has been expanding its sandwich offerings to bring in more business during the afternoon. But Dunkin' Brands CEO Nigel Travis said those sandwiches – which include fried chicken and grilled cheese varieties – shouldn't be considered lunch.
"We're not moving into lunch. We're in snacking. We never talk about lunch," Travis said in an interview.
Travis said Dunkin' is focused on two growth areas – breakfast and snacking. The strategy is a reflection of how people are increasingly eating several smaller meals a day, rather than sticking to just breakfast, lunch and dinner.
What exactly qualifies as a snack varies from person to person. But Lauri Boone, a registered dietitian, in the Rochester, New York, area, said people should think of snacks as a "small, satisfying portion of food that can help curb hunger or a craving between meals."