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“I’ve fallen and I can’t get up” with Cy Financial

Back in the 1980’s, seniors were viewed this way… the plea of an elderly woman relying on her emergency monitoring device.  Well, things have certainly changed. Today, television viewers are bombarded with ads for Viagra and Cialis, assuring older men that they can count on the miracle of modern medicine to make sure they will be “ready when the moment is right”.   We hear a lot about the “Boomers”… this group is large and has most definitely transformed America’s marketplace for goods and services.  78 million strong, Baby Boomers now age 50 and older represent 32% of the U.S. population and control 77% of the nation’s net worth! WOW! Madison Avenue better continue to update their antiquated viewpoint of consumers over age 50 and they bett

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