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Niantic CEO insists Pokémon Go still strong

No fad: Niantic CEO insists Pokemon Go is still going strong

Published: Monday, March 20, 2017 4:42 p.m. CDT

BARCELONA, Spain – Remember all those crazed Pokémon Go seekers that roamed our city streets, crowded our public parks or ventured into rural areas in search of virtual-reality pocket monsters popping up on their smartphones?

It seems like ages ago, but it was only last summer the game developed by the San Francisco-based company Niantic turned into a global phenomenon, sending legions of players into a worldwide frantic hunt of popular Asian cartoon characters.

Today? Not so much.

Those stunning scenes of urban stampedes are basically over, and user numbers reportedly have plummeted, but that doesn’t mean Pokémon Go was just a fad, Niantic CEO John Hanke said.

“What happened last summer was really kind of strange, where Pokémon Go spiraled out of control to this level of cultural awareness that nobody expected, certainly not us. What happened after that is that it became an extremely successful mobile game and product, just based on the number of daily active users and monthly active users.”

Hanke vowed to keep going strong, announcing the addition of new Pokemon characters, as well as a new version of the game that preceded Pokémon Go, the popular Ingress.

– Wire reports

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