From the Editor's Desk: Website improvements coming your way

If you spend time finding news, or anything really, online, you want the stuff that you’re not looking for to get off your screen. No, you don’t care what that child actor looks like now, and not nearly as many things click-baiters want you to believe actually are “jaw-dropping.”

Complaints about these kinds of links on news websites are valid. News organizations still are adapting to the digital world just like everyone else, and there’s some degree of trial and error navigating the digital economy that will become even more important in the future.

We’d like readers to be able to get to the real news that our staff spend their time gathering without answering survey questions or fighting through celebrity gossip.

Local news, sports, features and local entertainment are what you come to for, so we’re losing that annoying content. You should start to see steady improvement In the weeks ahead. You can expect a better website experience that will be cleaner and faster for consumers.

Print subscribers also can expect to see a better online edition of the printed newspaper. 

We’ll also be offering some new benefits that come with membership in Shaw Media’s subscription service that we hope readers will like. 

Starting next month, subscribers will receive The Neighborhood Tourist, a premium local, glossy magazine featuring all the best things to see and do in and around our area. Subscribers will receive up to four Neighborhood Tourist magazines a year with their membership.

We’re also revising the Northwest Herald subscription plan. Subscribers should have gotten a letter explaining these changes. If you haven’t received one within the next week or so, please call our customer service hotline at 800-589-9363.

The goal of the Northwest Herald is to be the leading source of local news and information in the McHenry County area, and to provide readers with the information they want and need in print and online. 

Feedback from our readers is what led us to make these changes, and we want to know how you think we are doing. Please share your thoughts in the coming weeks about the new online experience, and we’re always open to your ideas on how we can continue to make our websites better.

Please send us an email at 

• Kevin Lyons is managing editor of the Northwest Herald. Email him at Follow him on Twitter @KevinLyonsNWH.

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