Algonquin trustees approve marketing consultant to help bring in businesses

Megan Jones - mjones@shawmedia.com 
Algonquin trustees discussed hiring a marketing consultant at a Committee of the Whole meeting Oct. 10.
Megan Jones - mjones@shawmedia.com Algonquin trustees discussed hiring a marketing consultant at a Committee of the Whole meeting Oct. 10.

ALGONQUIN – Algonquin trustees unanimously approved hiring a marketing consultant for $58,000 to help the village promote its corporate campus and retail corridors.

Village President John Schmitt said the village needs to populate the corporate campus and its downtown area, which the village recently has funneled money into to develop.

Algonquin spent more than $200,000 to install fiber optic infrastructure on the corporate campus, and several ongoing transportation projects, including Longmeadow Parkway construction, are underway.

“The days of retail begging to come into your community are no longer here,” Schmitt said. “So, we’re looking to build our retail establishments for the benefit of our residents. They will create documents and tools we can use to market our amenities.”

​The marketing firm, a5 branding and digital, has a history of spreading messages in McHenry County. The firm created the “Real Woodstock” marketing campaign that marketed the city through traditional, digital and social media.

The corporate campus is a 1,000-acre business park on Corporate Parkway off Randall Road, and has more than 20 businesses and room for more, said Russ Farnum, director of community development.

Algonquin officials charged the firm with designing a campaign with consistent messaging and graphics, running ad campaigns and creating a community profile. A website with information, maps, timelines, opportunities and contact information, along with news releases and digital newsletters, also will help spread the message.

The firm also will help to market key vacancies along Randall and East Algonquin roads, Farnum said.

Farnum said the firm already has begun making phone calls to brokers, and it will take a six-month process to prepare the marketing materials.

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